# Campaign review: [Campaign name]

> Review every channel in one pass. Comment on the exact line, and record approvals here so nobody has to hunt through threads later.

**Campaign owner:** [Name] · **Launch:** [Date] · **Approvers:** [Names or roles]

## Message

[The one thing this campaign should make people believe or do.]

## Channels

| Channel | Asset | Owner | Status |
| --- | --- | --- | --- |
| Landing page | [Link or attachment] | [Name] | [Draft / In review / Approved] |
| Email | [Subject line] | [Name] | [Status] |
| Social | [Post set] | [Name] | [Status] |

## Copy to review

- **Headline:** [Option A] / [Option B]
- **Call to action:** [Text]
- **Claims to verify:** [Any number, comparison or promise that needs a source]

## Approvals

- [ ] Message approved — [Name]
- [ ] Claims checked — [Name]
- [ ] Final assets approved — [Name]